Are you a small business owner who wants the best possible return on investment from your marketing budget?
Do you want to attract regular, relevant visitors to your website without breaking the bank, whilst improving your online credibility and brand perception?
We provide small business SEO services that are inexpensive, ethical and totally safe; ensuring that your website is a profitable online success.
Why Search Engine Optimisation?
The simplest way to explain SEO is by redefining search engines as relevance engines.
By this, we mean that, based on the keywords that were searched for, a search engine will try to return the most relevant websites it knows of.
In order to rank highly in the search engines, it’s simply a case of optimising the relevance of your website towards the keywords that you’d like to rank highly for.
Although it’s a simple principle — although not necessarily easy to put into practise — it remains one of the highest returning way to invest each of your marketing pounds for the following reasons:
- SEO allows you to reach customers when they’re actually looking for a solution to their problems. This is in contrast to traditional marketing where you’re typically trying to interrupt people with your marketing message.
- SEO is scalable across a range of budgets. Even if you have a low amount to spend initially, there are always less popular, lower-competition keywords, where a high ranking can be achieved relatively easily.
Our SEO services can be broken down into market research, website optimisation, link building and content managed website development, so whether you’ve not even bought a domain yet or you’ve already had SEO work carried out on your site in the past, we can help you with as few or as many of these aspects as you need.
Why Parkwood Digital?
So why should you trust us with your website and therefore the online success of your business?
That’s a very good question.
When it comes to ranking highly in Google, we know what works. You might have been told the same thing by others who promise high search engine rankings, but there is a distinct difference between knowing what works from actual experience and thinking that you know what works having read about it in books and online.
We didn’t just decide to become SEO experts one day; learning from our mistakes at the expense of unwitting clients. We spent years working to optimise websites of our own, and through the failures and successes in our personal testing we discovered for ourselves exactly which aspects of SEO work best, developing efficient processes around these along the way.
If you would like more information about us and how we ended up where we are today, you can read more in the who are we section of the site.